Competitor Analysis using SERP data

JustSERP

• 2 min read
Competitor Analysis can be crucial to your SEO and Marketing strategy

SERP data analysis provides an opportunity for business proprietors to embark on competitor scrutiny by following some simplistic steps.

Below is a quick list of some things you can accomplish using search data:

  1. Keywords and phrases competitors are targeting: Critically reviewing web page rankings based on essential keyword searches allows industry leaders insight into competitors' online performance relating to Keyword Optimization Strategies (KOS). Furthermore KOS gives knowledge about how industry leaders may benefit from evaluating similar tactics; illustrated in targeted audience appeal through high-reaching blog post creation and engaging video production solutions hosted onsite or via youtube platforms.
  2. Which types of content and pages are ranking well: By analyzing the content and pages that are ranking well for a particular keyword, businesses can gain insights into which types of content are most effective for that keyword. For example, they may discover that competitors are using long-form blog posts, videos, or infographics to rank well for a particular keyword.
  3. Competitor backlinks profile: Determining competitors' backlinks helps in recognizing linking websites to relevant contents and examining most popular contents with maximum backlink attraction. Such competitions provide valuable online marketing strategies and offer opportunities to boosting personal company's online marketing efforts.
  4. Social media channels your competitors are using: Social media profiles should be analyzed to recognize crucial demands of customers based on social media statistics. Some demographics prefer different social media apps (like TikTok vs Instagram vs Facebook).

Incorporating SERP data for competitor analysis can furnish useful findings regarding the digital marketing schemes employed by rivals, allowing enterprises to pinpoint areas for enhancement in their own online marketing endeavors while also gaining an advantage over competitors.

Google SERP data on a laptop

Below are some of the more exciting SEO tools you can incorporate into your workflow to improve your marketing strategies.

SEMrush

Competitor analysis needs special tool like SEMrush that has an all-in-one SEO feature facilitating competitive research. If you're looking for a way to outcompete your rivals on the search engines, then SEMrush is the perfect tool for analyzing your competition's paid and organic tactics while also monitoring how they use social media.

Ahrefs

Ahrefs is another popular SEO tool that provides in-depth competitor analysis features using their vast information on keyword rankings and backlinks data. It allows you to study your contenders' backlink relationships along with keyword approaches which you can replicate to gain an advantage in search rankings.

Moz

Moz is a suite of SEO tools that provides a range of features for competitor analysis. With Moz, you can help out your content and marketing teams to classify the top performers within specific domains and competitor websites.